Archer typeface- uses?

I recently discovered a new typeface called Archer, by Hoefler and Frerer-Jones.

I really like it, but I think it could have limited uses?

I talk about it on my blog:  http://carlyhitchcock.wordpress.com/

WHat do people think?

Worth the money? Or just another display face?

Image may be NSFW.
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Image may be NSFW.
Clik here to view.