We recently had a logo designed by an outside firm. They used Corisande for the logo. I'm not a fan of this font. In the style guide they prepared, they suggested using Palatino with it in marketing collateral. I'm not overly fond of the work they firm did, but maybe it's just me. I was not involved in the process.
My questions are this:
- When creating a style guide, should you use the same font as the logo? My non-designers supervisors seem to think so.
- If not, should the font coordinate with the logo?
- What are your favorite serif and sans-serif font for marketing materials?