I received great help here before so I wanted to ask a couple more questions. The restaurant I work for recently put up a small banner-type advertisement in the bar that said: "Dini's Happy Hour's..." and I was a little disappointed to not be a part of the design process, so I made a good-natured jab to the owner that he shouldn't do printed promos without my input. This started the apostrophe conversation amongst the locals at the bar—everybody agreed that the apostrophe in Hour's was incorrect. But one person also felt strongly that Dini's should have been Dinis'. I can't quote her reason (it was happy hour) but something like that Dini's was becoming a plural possessive or ??? The restaurant is named "Dini's Bistro" and one of the owners last name is Dini.
The second part is that I learned in a typography class years ago that it is bad form to do things in all capitals, (hard to read, ugly etc.) but I don't remember learning anything about using small capitals. That's what the sign company did and I didn't really find it offensive, rather it appeared bold enough to stand out and be noticed. So that made me curious about the opinions of using small capitals for a banner type deal.
Thanks in advance,
Patty