Hi,
How should a professional business plan look like?
My teacher just gave me this sample business plan. Now, the content is alright, but what about the typography? I'm not sure, I'm not really a designer, but I do get the feeling it's not as beautiful as it could be. I take it a business plan should appear serious and controlled, almost conservative, as to show investors that you won't do anything stupid with their money. Also, I remember reading somewhere that the best typography is the kind of typography that goes by unnoticed (e.g. nothing fancy) as to not divert the reader's attention from the actual content.
I don't know, what do you guys say?
Thanks!