I am a Graphic Design student, and we just started a project with these specifications:
Take one noun and one adjective to make a 'word pair.' Basically we are making what might be a logotype.
No use of additional shapes is allowed.
No changes of the letterform design are allowed. (Scale and rotation are allowed, but no subtraction or addition of points/shapes)
Considerations:
- find similarities in letter forms, possible ligatures, descenders/ascenders
- look for unique relationships between the letter forms and the words
- find more than one typographic relationship
- vary baselines, type sizes (scale), typefaces
- use proper kerning and tracking
- maintain legibility
- maintain balance
- keep each word's individality through hierarchy or contrast
- do not have a letter do "double duty," using one letter for both words
- do not make pictures out of your words
NOW, the argument I have with my instructor is this:
The students are being told to do this using InDesign. I however feel that this is a task better suited for Illustrator.
I would like to know what the feeling is here on the forums...
Can you explain which would be better and why?